Explore North Park

Is an out-of-market, tourism marketing campaign, supported by a grant from the City of San Diego’s Economic Development Department. The goal of Explore North Park is to market this vibrant community as a destination for San Diego visitors. By catching the attention of families, conventioneers, vacationers and other tourists visiting San Diego, our goal is to add North Park to the known list of hot spots such as the beaches, Balboa Park, the Gaslamp District and La Jolla. The Explore North Park campaign includes this publication, as well as the Explore North Park Website and social media profiles.

North Park Main Street

(NPMS) is a member-based, non-profit organization formed in 1985 for the purpose of revitalizing and marketing North Park’s commercial district. NPMS is led by a volunteer Board of Directors comprised of business and property owners. Professional economic development staff carry out the organization’s day-to-day operations which include programs and projects designed to improve local business conditions. Some of these activities include: organizing special events and marketing campaigns, fostering member communications and public meetings, guiding streetscape improvements and beautification projects, and technical assistance to and public advocacy on behalf of the districts small business owners. NPMS is under contract with the City of San Diego to manage the Business Improvement District (BID) whose boundaries run along the primary commercial corridors of University Avenue and 30th Street. The BID includes more than 600 North Park businesses members who each pay an annual assessment that helps to underwrite the work of NPMS. NPMS leverages these annual fees to provide a notable return on its members’ investment in the community.